Social Media Optimization is the process of increasing the awareness of a website, product, brand or event by using a number of social media channels and communities to generate viral publicity.

Social Media is Growing Fast, So Get Ready!

One of the defining phenomena of the current times that is reshaping the world as we know it, is the worldwide accessibility to the internet and social media. The power of social networking is that, the number of worldwide users is expected to reach some 2.5 billion by 2018, which is around a third of Earth’s total population.

Some Facts & Figure About Social Media in 2016
2.3B+ Total Social Media Users Globally
250M New Users Added Every Year
2HRS Avg. Time Spent/Day on Social Media
91% Brands Use Social Media Promotion

The result of Social Media Optimization is Phenomenal

Social Media Optimization includes using, social news, bookmarking sites, as well as social media sites, video and blogging sites. SMO is similar to SEO (Search Engine Optimization) which has the goal to drive greater traffic to your Web site.

With proper optimization and use of the vast network of social media, you can reach and share any information to millions of people with just few clicks!

Popular means Reliable

Social Media Optimization helps you to build your reputation as a reliable & qualified source for information. 

Improved Networks

When your website or brand becomes social, your network and relationship starts getting stronger day by day. 

Get "Liked" by the World!

The fastest way to make your brand, website or product famous is by SMO. More the number of "Likes" & "Shares" greater the visitors and popularity! 

The Importance of SMO

Social media optimization is becoming an increasingly important factor in search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, Google +, LinkedIn etc., to rank pages in the search engine result pages. Moreover, 91% of major brands have more than one social media channel to promote their product or services. Why? Because of "PROFIT"

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How SMO helps in SEO?

The implication is that when a webpage is "Shared" or "Liked" by a user on a social network, it counts as a "vote" for that webpage's quality. Thus, search engines can use such votes accordingly to properly rank websites in search engine results pages. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.

More than what meets the eye

SMO is not limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy (i.e., product/service development, recruiting, employee engagement & turnover, customer satisfaction & relations and more). Additionally, SMO can be implemented to foster a community of the associated site, allowing for a healthy Business-to-Consumer relationship.

So, Ready to get Social?

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